Ali Rastiello

Head of Marketing Operations responsible for PMO, Martech stack, lead management, and analytics. Chief of Staff to the CMO, working through an acquisition, org changes, and budget planning, while spearheading systems unification project that spans Marketing, Sales, Support, Finance, Global IT, and Alliances. Reduced tech debt and cost by 36%, redefined the lead management process, and introduced intent and ABM technologies. Led digital marketing and web through Q2 2021, improving demo conversions by 12%, achieved a 60% pipeline contribution goal against a total revenue target of $143M.

Member of the senior marketing leadership team, overseeing strategy and execution of marketing goals driving 26% YOY growth. Transformed and expanded a small email-marketing team into a full marketing operations org consisting of 10 people responsible for marketing execution, data management, lead lifecycle management, departmental budget management, analytics, and go-to-market process

Held several roles during my tenure including customer marketing, enterprise demand gen, and marketing operations. Led a global team of 9 people and operationalized the marketing team through process improvements. Increased productivity by 38% and reduced operating costs by $400k YoY. Created and executed demand gen programs that drove a 5x ROI and resulted in $256k MRR / $3.1M ARR in new bookings for the enterprise team.

Operationalized a small, inefficient marketing team turning them into lean production engine while writing and executing the full email marketing strategy.